Sunday, January 27, 2013

Business Jazz – 27th January 2013 – How to Sell by Turning People Away


Selling is a mind game – much of it is psychology. Very often, we experience the bad side of it. Think Glengarry Glen Ross. We've all been on the receiving end of those tactics. It is selling as an adversarial pursuit of of someone else's purse.

Nobody, except the vulture-like salesperson, enjoys that experience. Ultimately, it benefits nobody. Not even the salesperson. In the long run, they lose our trust. Trust is the key that unlocks our purses. Without it, the lock stays firmly shut.

In this episode Paul and Roger discuss an email by Chris Brogan that starts with a declaration of intent. It intends to promote something that Chris hopes the receiver will buy. However, he advises strongly in the first paragraph that if you don't want to be bothered by a sales pitch, you should set the email aside. He doesn't want to waste your time or impose upon you. He recognizes that the recipient of the email will buy from him when they are good and ready. And when they do, the sales process will be smooth and, importantly, enjoyable.

A smooth and enjoyable sales process (or purchasing process, if you look at it from the buyer's side) is one of the things that makes a business genuinely attractive.

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 27th January 2012.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Don't Buy From Chris Brogan



If you'd like to have the opportunity to not buy from Chris, you can subscribe to his emails (the ones we discuss here), on his website.

If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).

Business Jazz Players


This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.


PS 


Would you like to hear more? Immediately after each recording of the podcast proper, Paul gets out his iPhone and we record an Audioboo with additional thoughts.

This week's hasn't made it to air, but you can listen to Paul's thoughts on his way to Blackrock Castle for the recording:

Saturday, January 26, 2013

The Lord Rookwood pub has closed

Monday 28 January, 2013

 

The Lord Rookwood pub, our venue and home for over 10 years, has closed without any forewarning. At this time the future of the pub is unknown.

 

To minimize inconvenience and uncertainty for all our supporters and for the musicians, and to give us time and opportunity to secure the best possible future for the club, we have decided, with immediate effect, to cancel the existing programme which was due to finish March 26. Please tell any of your friends who may not have computer access.

 

We very much regret having to make this decision and we are sorry for any inconvenience and disappointment that it may cause you. We will be relaunching the club as soon as we can and making it better than ever. We would like to thank all our fantastic supporters and all the great musicians for the past 10 years and we look forward to a bright new future.

 

Best wishes and see you soon,

Clive and all the team

Those on the e-mailing list will be kept notified. Please send your e-mail address if you wish to be included:  eastsidejazzclub@gmail.com

Follow us on Twitter: https://twitter.com/EastSJC

 

Friday, January 18, 2013

Business Jazz - 18th January 2013 - How Could a Campfire Help Instagram?


Fire is powerful.

It burns and destroys.

Fire also warms and rejuvenates.

It provides a place to come together. In a house around the fireside; outside around a campfire. It is where we gain comfort and where conversations are held.

In his latest email, Chris Brogan uses the campfire as a metaphor for creating content and story around your business. Content so compelling that it attracts others to it and compels them to discuss it.

Paul and Roger look at how we can apply this to our own businesses to make ourselves attractive to our customers. They also try to fit the campfire model into a rehabilitation programme for Instagram.


You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz - 18th January 2012.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Join Chris Brogan's Campfire



If you'd like to get the warmth directly from Chris' campfire, you can subscribe to his emails (the ones we discuss here), on his website.

If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).

Business Jazz Players


This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.


PS 


Would you like to hear more? Immediately after each recording of the podcast proper, Paul gets out his iPhone and we record an Audioboo with additional thoughts.

Here is this week's:

Wednesday, January 16, 2013

Tuesday, 22 January, 2013

8.30 - 11.00pm
£5 on the door

Trudy moved to London in 1990 from her native Australia and, whilst continuing to gig regularly, worked during the day as secretary for popular clarinettist Acker Bilk. She took time out to study jazz at the Guildhall School of Music and in 1995 got her musical career break when Ronnie Scott offered her a week at his club. "Australian expatriate Trudy Kerr is another artist who understands the importance of seducing the public. A combination of artful programming and assured arrangements has made her one of the country's most polished singers" - Clive Davis, The Times. "..Trudy Kerr is outstanding, imaginative but respectful to the original song, with excellent phrasing and diction and a smile in her voice"- Dave Gelly, The Observer.

Thursday, January 10, 2013

Business Jazz - 11th January 2013 - Keep on Going


Last week we talked about ambitions, execution and failure. This week, we riff off an email sent by AJ Leon in which he talks about the decision whether or not to give up. He recently stuck with something and ended up $8,000 lighter. Good decision? Bad decision?

That's a key question we're all faced with. Is it better to cut our losses and abandon a road we've set off down, or should we push on?

Chris Brogan gets his regular airing too as Paul and Roger discuss his recent email about the rise of bespoke business.

In the podcast, Roger alludes to a story about Walt Disney being born in Mojácar, a village in Spain. It's quite likely nonsense, but you can find out more here: The Spanish Connection.

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz - 11th January 2012.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Chris and AJ have bespoke insights for you



If you'd like to subscribe to Chris' emails (the ones we discuss here), you'll find a place to sign up on his website.
If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).

AJ Leon regularly sends out inspiring emails as well. You can sign up for them here: Pursuit of Everything.

Business Jazz Players


This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.


PS 


Would you like to hear more? Immediately after each recording of the podcast proper, Paul gets out his iPhone and we record an Audioboo with additional thoughts.

Here is this week's:

Wednesday, January 9, 2013

Tuesday, 15 January, 2013


8.30 - 11.00pm
£6 on the door

Trumpeter Henry Lowther has had a varied career since the 60’s working with both the Gil Evans and George Russell Orchestras, John Dankworth, Peter King, Kenny Wheeler, Charlie Watts, Loose Tubes and John Surman on the jazz scene, to Manfred Mann, Buzzcocks, John Mayall and Keef Hartley at the legendary Woodstock Festival. On the classical side, Henry is an accomplished composer, as well as being a featured member of the London Brass Virtuosi. Frank Griffith hails from Oregon and then New York. As a composer and arranger he has worked with Jon Hendricks, Lionel Hampton and Ron Carter. Glasgow born Jim Mullen is possibly best known for his long association with the legendary sax player Dick Morrisey. Their popular group Morrisey Mullen was at the forefront of the jazz-funk movement in the UK, producing seven albums.

Friday, January 4, 2013

Business Jazz - 4th January 2013 - Guiding Words


It's that time of year again when we tell ourselves we're going to put our best foot forward - change a few things. Some changes will be quite radical; some less so. They will all make our lives better.

Change isn't easy, though. Before you know it, your resolutions are in the waste paper basket, along with last year's.

Chris Brogan has a suggestion for you. Instead of committing yourself to radical change in the shape of ambitious resolutions, he recommends choosing three words that will act as your guides in the year ahead. They will be beacons for you to steer a course by; criteria on which to base decisions.

Paul and Roger discuss this concept and reveal some of their words for 2013.

They also talk about the inevitable: Failure. At some time in 2013, we will all fall down. Most probably, we'll do it repeatedly. Then what?


You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz - 4th January 2012.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Chris can guide you in 2013



If you'd like to subscribe to Chris' emails (the ones we discuss here), you'll find a place to sign up on his website.

If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).

Business Jazz Players


This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.


PS 


Would you like to hear more? Immediately after each recording of the podcast proper, Paul gets out his iPhone and we record an Audioboo with additional thoughts.

Here is this week's: